Yesterday — #MartechDay, yay! — we launched the world 2022 marketing technological know-how landscape, right after using a yr off in 2021. It grew a extraordinary 24% to 9,932 remedies. To make it readable, we in fact manufactured it fully interactive at martechmap.com, where you can research, filter, zoom, and much more. It’s quite wild.
But despite its brain-boggling scale, the martech landscape has always been a sidebar to the true tale of how technological innovation is altering marketing and advertising. The really neat things for me is how entrepreneurs leverage these equipment with strategy, talent, and creativity to achieve exceptional results for their businesses and their prospects.
This is why The Stackies: Internet marketing Tech Stack Awards are my most loved local community party in the martech marketplace. Each and every 12 months, marketers enter by sharing a solitary slide that illustrates their martech stack. They typically shout-out to the certain products they use. But the very best types express how they consider about their stack conceptually. How does it in shape into their organizational running program? How does it guidance their purchaser journey?
Collectively, they give us some perception into how martech is becoming utilized.
And, due to the fact it is also a enjoyment awards application, numerous layout their stack slides with a very little more pizzazz. Not essentially applicable to the stack’s mission, but entertaining to watch.
This 12 months, 32 providers sent in stack illustrations. You can see all of them in the cost-free Point out of Martech 2022 report we produced yesterday — The Stackies begin on page 31. (And if you want to check out the kinds from preceding decades, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 for every skilled entry to a non-earnings. In the earlier, we’ve donated to businesses that advertise variety and inclusion in martech. This yr, supplied the horrible scenario in Ukraine, we’re donating the $3,200 to the Global Rescue Committee.
Each and every year, we also find five “winners” for the awards. I set winners in offers since, whilst the ones we pick are magnificent illustrations of martech stacks that have introduced one thing especially beneficial or creative to their visualization, anyone who contributes to The Stackies is a winner in my eyes. The martech group as a whole wins from this spectacular corpus of genuine-entire world stack examples.
4 Winning Stacks from 2021, Updated for 2022
My gratitude is primarily huge for firms who enter The Stackies various many years in a row. They give us a window into how martech stacks evolve about time, technically and conceptually.
4 of the five winners from last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered yet again this calendar year with up to date slides, and wow, they are significantly magnificent. They thoroughly qualify as winning entries once more.
Having said that, we needed to unfold the like a bit to contributors who did not just win very last yr. So when we did not decide on them as winners for 2022, they seriously ought to have to be identified as “standing winners” from last yr.
Right here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so considerably for continuing to lead to The Stackies! This sort of a superb way to support the broader martech neighborhood.
5 Martech Stacks from New Winners in 2022
Still, choosing 5 winners amongst all the remaining terrific entries was rough. These are the types we chosen, but I strongly motivate you to download the entire set in the Condition of Martech 2022 report and pick out your favorites. Share them on social media and give a shout-out to these companies to let them know you recognize their contributions.
Our five picks, in alphabetical order:
Again, a big, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were so a lot of great entries from the AMA, Annum, Cvent, Electronic Get to, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and extra. Verify them all out.