Enterprise customer knowledge platform ActionIQ has announced the launch of a new solution, CX Hub. The company has also rebranded as AIQ. The CX Hub is made as a set of modules offering self-provider entry to buyer data, allowing end users to create audiences and orchestrate activities at scale.
After 8 years of development as a CDP serving B2C, media and other sectors, the alterations stand for a “new approach to our solution and brand,” said CEO and co-founder Tasso Argyros in a launch. The modular framework will ingest information from any supply, integrate with any activation channel, and also enable factors to be used with a third-occasion CDP.
The modules. CX Hub is comprised of 4 answers:
- Consumer data system.
- Audience middle.
- Journey management.
- True-time CX.
The Hub is also developed to be accessible to organization buyers with a welcoming UI and intensive automation capabilities.
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Why we care. This is a major enhancement in the CDP place — a room that has been transforming quickly, with numerous of the early set up CDPs staying obtained and ingested by much more in depth suites these as electronic practical experience platforms.
ActionIQ, a single of the primary B2C CDPs, is now describing by itself as “the major CX solution.” It looks to be upcoming-proofing itself by extending its capabilities throughout orchestration and execution channels, not by obtaining or creating these methods, but by looking for to offer modular integration in between its (or a 3rd-party’s) purchaser data administration tool and orchestration and execution channels.
In some cases we speculate how quite a few impartial, common CDPs will be left standing a year from now.
Study upcoming: Deep improvements in the CDP area