Tess Weller, Marketing Director at Electronic Specifier, is looking for individuals involved in the supplier selection process for electronics components to take part in a research project as part of Tess’s International Marketing MSc at King’s College.
Taking place throughout May and June, the purpose of the research is to explore how the organisational purchase decisions of supplier selection have been impacted in the last few years due to the lack of trade fairs and the development of communication technologies. The research will also aim to provide a wider insight into any critical changes in the electronics industry.
Participants will be required to conduct a series of interviews throughout May and June, either in-person or virtually. Questions will focus on topics such as how experiences have changed with regard to supplier selection, and whether they were affected by problems with the supply chain.
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