In this episode of the Duct Tape Advertising Podcast, I job interview Steve Miller. Conferences & Conventions Magazine calls Steve Miller the Notion Person for his unconventional, edgy, no-spin approach to advertising and marketing and branding. He is the author of the Amazon #1 bestseller, “UNCOPYABLE: How to Generate an Unfair Edge About Your Opposition.” Steve’s speaking and consulting customers have ranged from business people to Fortune 100 firms, such as Proctor & Gamble, Greystar Real Estate, Caterpillar, Boeing Airplane, Starbucks, Philips Electronics, and the prestigious TED Meeting. We’re speaking about his newest reserve — Stealing Genuis: The Seven Degrees of Adaptive Innovation.
Advancement is not innovation and innovation is important if your goal is to endure in today’s business setting. Fixating on enhancement in today’s earth is a harmful path—one that finally qualified prospects to commoditization and irrelevance. In this episode, I talk with creator, Steve Miller, about innovating in today’s business enterprise earth by generating powerful, uncopyable experiences for your focus on shopper.
Concerns I inquire Steve Miller:
- [2:34] What does ‘Stealing Genuis’ suggest?
- [6:29] What is adaptive innovation?
- [9:39] How do you suggest people?
- [14:43] What are some of the strategies to know if some thing impressive is going to be a big threat and not flip off consumers?
- [16:23] Do you have a couple of illustrations of organizations that you consider are just routinely good at innovation?
- [19:06] In which can far more individuals locate out about you and your do the job?
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