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Marketing and advertising Podcast with Steve Miller
In this episode of the Duct Tape Advertising Podcast, I job interview Steve Miller. Conferences & Conventions Magazine calls Steve Miller the Notion Person for his unconventional, edgy, no-spin approach to advertising and marketing and branding. He is the author of the Amazon #1 bestseller, “UNCOPYABLE: How to Generate an Unfair Edge About Your Opposition.” Steve’s speaking and consulting customers have ranged from business people to Fortune 100 firms, such as Proctor & Gamble, Greystar Real Estate, Caterpillar, Boeing Airplane, Starbucks, Philips Electronics, and the prestigious TED Meeting. We’re speaking about his newest reserve — Stealing Genuis: The Seven Degrees of Adaptive Innovation.
Crucial Takeaway:
Advancement is not innovation and innovation is important if your goal is to endure in today’s business setting. Fixating on enhancement in today’s earth is a harmful path—one that finally qualified prospects to commoditization and irrelevance. In this episode, I talk with creator, Steve Miller, about innovating in today’s business enterprise earth by generating powerful, uncopyable experiences for your focus on shopper.
Concerns I inquire Steve Miller:
- [2:34] What does ‘Stealing Genuis’ suggest?
- [6:29] What is adaptive innovation?
- [9:39] How do you suggest people?
- [14:43] What are some of the strategies to know if some thing impressive is going to be a big threat and not flip off consumers?
- [16:23] Do you have a couple of illustrations of organizations that you consider are just routinely good at innovation?
- [19:06] In which can far more individuals locate out about you and your do the job?
Extra About Jack McGuinness:
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This episode of the Duct Tape Promoting Podcast is introduced to you by the HubSpot Podcast Network.
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