Skip to content
wolfgangherfurtner

wolfgangherfurtner

People Gotta See More

Primary Menu wolfgangherfurtner

wolfgangherfurtner

  • News Business
  • traffic finance
  • business markets
  • finance & accounting
  • Finance & Oportunity
  • business ideas
  • About Us
    • Advertise Here
    • Contact Us
    • Privacy Policy
    • Sitemap
  • Home
  • How to Find the Best Time to Send an Email Newsletter to Your Audience
  • News Business

How to Find the Best Time to Send an Email Newsletter to Your Audience

Thelma D. Griggs 12/05/2022 5:34 AM

Table of Contents

Toggle
          • 8 minute read time
  • Test your emails
    • 1. Segment your email subscriber list
    • 2. Form a hypothesis
    • 3. Split each segment into an “A” and “B” test group
    • 4. Create “A” and “B” test assets
    • 5. Run your test on a platform that can measure results
  • Analyze the data
  • Optimize based on the results
  • Uncover the data that will tell you the right time to send an email newsletter for your audience

[ad_1]

8 minute read time

Campaign Monitor – May 4, 2022


It’s the age-old debate of every email marketing conversation: “when is the best time to send an email newsletter?” The answer is — there isn’t one best time. Yes, you read that right. If you want to increase email engagement rates, it’s not as simple as picking a certain day or time.

Similar to Farmers Insurance, “we know a thing or two because we’ve seen a thing or two” when it comes to email marketing. Every year, we study over 100 billion emails to curate an annual report about email marketing trends and engagement. And do you know what we’ve found? The best time to send an email newsletter varies by industry, audience, and engagement goals. There is no one-size-fits-all time to send an email newsletter.

The core of email marketing engagement is a newsletter tailored to your product, brand, and target audience. To accomplish this, it’s essential to continually test, analyze, and optimize your email campaigns. What does this look like in real-time? Let’s dig in.

Test your emails

The foundation to perfecting email engagement is testing what works and doesn’t work for your audience in every aspect. This includes testing the time of day you send, subject lines, copy, graphics, and other key elements of the email.

Note that this may be different for each audience segment, product, and type of email (i.e., feature announcement vs. welcome email) you send. It may sound overwhelming to test so many things with multiple segments, but thankfully there’s a systematic way to approach email tests that will simplify uncovering trends: A/B testing.

1. Segment your email subscriber list

To segment your subscriber list, divide your email list into smaller lists according to key characteristics, such as demographic, business type, purchase behavior, or location. Segments will allow you to see what has the most impact on each brand audience as well as provide more targeted email marketing in the future.

Ideally, your email marketing platform should have a segmentation tool that will make it easy to do. Here’s how it works on Campaign Monitor’s platform.

2. Form a hypothesis

Once you have segmented lists, it’s time to form a hypothesis, or “educated guess,” just like you would in a scientific test. To develop your hypothesis, first pick a segment of your list to focus on, then pick a single element to test that’s key for that group.

For example, you may make an educated guess about what the outcome would be of changing the time you send welcome emails. Similar to setting a goal, your hypothesis should be S.M.A.R.T. (Specific, Measurable, Achievable, Relevant, and Timebound). In this case, your hypothesis could be “sending welcome emails within 10 minutes of a user joining will increase email open rates by 6% over the next three months with the new user segment.”

3. Split each segment into an “A” and “B” test group

Now that you’ve formed your hypothesis, split the subscriber segment in two: an “A” group for your control group and a “B” group for your test group.

Split the segment equally at random to ensure the results aren’t skewed one way or the other. The easiest way to achieve random group selection is to use an email service provider (ESP) that has built-in A/B testing.

Assess if each group is large enough to provide statistically significant results to ensure the most accurate data. If the groups are too small or not varied enough, the test will be prone to just reflect the results of randomness. Whereas a larger group will increase the accuracy of results by reducing the probability of randomness.

A statistically significant group is determined by a few factors and a lot of math. If you’re not a statistician or just don’t like doing math (because who does?), you can easily find the right size by using an A/B test calculator. A good starting size is usually at least 1,000 subscribers, but again, that can be lower or higher depending on the test and the subscriber list.

4. Create “A” and “B” test assets

To test a specific aspect of your email, create two variations of the same email with just that single element changed to reflect your hypothesis.

For example, create two identical welcome emails, but send one at the time you typically send your welcome emails and one at the time reflected in your hypothesis. Following the hypothesis example above: if you typically send your welcome emails two days after the user joins, send your control email at this time. Your test group email could be sent 10 minutes after the new user joins to test the effectiveness against your baseline results from your control group.

The only thing different between the two emails should be the time you sent them. If you were to test more than one element, it is called multivariate testing. For example, a multivariate test would be if you were testing both the time the email is sent and different subject line. You should only use multivariate testing when you are testing combinations of different elements. And it’s best to implement multivariate testing only after testing each individual element.

For example, after you test and find the most effective time to send your email, you can then combine it with winning subject lines to measure the combined impact. If you attempt to test all aspects of an email at the same time, it can be difficult to determine which is contributing positively or negatively to the overall outcome.

5. Run your test on a platform that can measure results

Now it’s finally time to hit play on your test. Make sure you send your email from an ESP that has a strong analytics dashboard so you can easily measure and assess the results. Remember to isolate all variables except the one you’re testing. So if you’re testing send times, don’t write different subject lines and send on different days of the week or different times of day. Include the same subject lines in both emails, and just change the time sent.

Analyze the data

Once you’ve run your test, it’s time to assess the outcomes and determine if your hypothesis was correct or not. When testing the hypothesis above, for example, look at open rates for each email segment to measure the impact of send time. Whichever group had the highest open rate would be the “winner.”

If you’re using an ESP that has built-in A/B testing, the platform should do most of the hard work for you. For example, in Campaign Monitor’s A/B test analytics dashboard, you can view graphs of your results and conversion values all at the same time.
image.png

In addition to analyzing the results as they pertain to the individual test, assess the results in light of your overall email newsletter performance. This will allow you to gain further insights into the potential impact it could have on other email segments. For example, if a personalized subject line increased open rates with new customers, consider running the same test with other list segments.

Optimize based on the results

The data you gather and analyze will only go as far as you implement it. The key to long-term vitality is to implement the changes indicated by the test results as well as continuously iterate on them. Your audience’s needs change, your brand will likely evolve, and, as such, your email marketing campaigns need to adapt. To effectively adapt, A/B testing should be an ongoing practice.

Note that how you choose to optimize your email will have varying impacts. Therefore, it’s essential to set a clear primary goal before making changes to your email marketing. Our research has found that the best day and the perfect time to send an email is not only subjective to your industry but also to your goals.

For example, Mondays, on average, have the highest open rates, but Tuesdays have the highest click-through rate (CTR). So, if your goal is higher open rates, Monday may be a better day. But if a higher CTR is your goal, then a better bet would be Tuesday. All of this is subjective to your industry and audience, so it’s important to test this with your specific email list.
image.png

It’s also important to tailor your changes to each audience segment because, again, email optimization is largely dependent on the audience. Sweeping, universal changes to your email marketing are typically less effective. They must be personalized and tailored to each audience segment’s needs to drive the greatest impact. In fact, according to research by Accenture, 91% of consumers are more likely to shop with a brand that offers a personalized experience.

Uncover the data that will tell you the right time to send an email newsletter for your audience

Campaign Monitor is the email marketing platform built for real marketing professionals. Our email marketing analytics uncover the trends that a winning email marketing strategy is built on.

Discover the trends specific to your audience in your own Campaign Monitor dashboard. You won’t see any gimmicky email functions, cutesy monkeys, or best guesses here. Instead, you’ll get real-time data that gives you a clear direction on what your customers want and need. You won’t just find the best time to send them emails; you’ll discover what makes your audience convert.

[ad_2]

Source link

Post Navigation

Previous Zimbabwe’s bank lending freeze will worsen economic crisis, business chamber says
Next 3M Articles: 18 Awesome B2B Content Marketing Examples

More Stories

Who Regulates Construction Companies?
  • News Business

Who Regulates Construction Companies?

Thelma D. Griggs 29/07/2024 11:13 PM 0
Hydraulic Jack – An Important Instrument in The Construction Industry & Workshops
  • News Business

Hydraulic Jack – An Important Instrument in The Construction Industry & Workshops

Thelma D. Griggs 27/07/2024 3:06 PM 0
Does a Pharmacist Career Offer Flexibility?
  • News Business

Does a Pharmacist Career Offer Flexibility?

Thelma D. Griggs 26/07/2024 6:50 AM 0
July 2025
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
28293031  
« Mar    

Archives

  • July 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • November 2021
  • October 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • November 2020
  • November 2018
  • December 2016

Categories

  • Business
  • business ideas
  • business markets
  • Entertainment
  • finance & accounting
  • Finance & Oportunity
  • News Business
  • Property
  • Real Estate
  • traffic finance

Recent Posts

  • Understanding IT Asset Recovery: Maximizing Value and Minimizing Risk
  • Fast Relief: Understanding Payday Loan Singapore Options
  • 6 Challenges to Achieving Financial Sustainability
  • Mayajaal Movie Review: A Thrilling Ride Through Mystery and Deception
  • Investment Insights: Why EBITDA Matters in UK Financial Analysis

Fiverr

Fiverr Logo

Tags

5e Business Profit Ahron Levy Columbia Business School Att Business Login Business Consultant Certification Austin Business Insurance Cover Coronavirus Business Letter With Logo Example Business Located Easy Location Business Platform Stocks Business Positions Seattle Business Regulation Legal Services Daystarr For Business Dimagi Business Development Toolkit Do Business Schools Accept Entreprenuers Enironmentall Friendly Business Ideas Eric Early Republican Business Owner Essec Business School Dean Essential Business To Remain Open Example Small Business Fall Winter Business Hours Template Fdot Woman Owned Business Certification First Business Women United States First Com Business Fixing A Damaged Reputation Business Florida Business Enforcement Free Small Business Communication Tool Law School Business Entity Outlines Mapping A Business Location Medical Business Trends Economics Mix Business And Personal Money Mlm Nit Small Business Legally New Business Agency Sales Questions Patricia Saiki Women'S Business 1990 Safety Business Proposal Sample Business Plan Entrepreneur School Business Administration Positions S Corp Business Deductions Search Tx Business Llc Sentextsolutions Business Cards Signs For Business On Roads Skype For Business Recording Capacity Small Business Forums .Net Small Business Insurancr Tech Monkey Business Ttu Business Cards Template Turbotax Business Nys Forms
nestskin
monexity

You may have missed

Understanding IT Asset Recovery: Maximizing Value and Minimizing Risk
  • business ideas

Understanding IT Asset Recovery: Maximizing Value and Minimizing Risk

Thelma D. Griggs 18/07/2025 1:21 AM
Fast Relief: Understanding Payday Loan Singapore Options
  • business ideas

Fast Relief: Understanding Payday Loan Singapore Options

Thelma D. Griggs 08/03/2025 12:30 AM
6 Challenges to Achieving Financial Sustainability
  • business ideas

6 Challenges to Achieving Financial Sustainability

Thelma D. Griggs 26/02/2025 12:58 AM
Mayajaal Movie Review: A Thrilling Ride Through Mystery and Deception
  • Entertainment

Mayajaal Movie Review: A Thrilling Ride Through Mystery and Deception

Thelma D. Griggs 21/02/2025 9:04 AM
Investment Insights: Why EBITDA Matters in UK Financial Analysis
  • business ideas

Investment Insights: Why EBITDA Matters in UK Financial Analysis

Thelma D. Griggs 03/02/2025 1:15 AM
wolfgangherfurtner.com | CoverNews by AF themes.

WhatsApp us