This article was co-authored by Natalie Botkins and Paulette Squicimari.
MEADE, a administration consulting company, delivers assistance to assistance electronic, artistic, and experiential advertising businesses scale their effectiveness and realize development. On a quest to cement himself as a thought leader in the space, MEADE founder and CEO Jeff Meade started off doing the job with Affect & Co.
To boost brand awareness and progress his thought leadership, Influence & Co. labored along with Jeff to establish and execute an productive information promoting method.
After we applied a material system, such as research-optimized guest-contributed material, MEADE was able to see some remarkable benefits.
Jeff worked with Influence & Co. for two years, and for the duration of that time, we published 14 guest posts in 10 major publications in his market. His content articles have amassed tens of countless numbers of shares across Fb, Twitter, and Pinterest, and his information has a social achieve of much more than 6 million.
Just within the previous 12 months, we have seen these thrilling wins:
• Jeff’s visitor posts have been printed in the likes of Entrepreneur, Harvard Business Assessment Ascend, and Advert Age.
• Jeff’s Harvard Enterprise Evaluation Ascend report has created additional than 32,000 social shares.
• A guest publish printed in Entrepreneur has garnered much more than 6,600 shares, and leads typically point out this posting when communicating with MEADE.
• Total, the content we’ve made with each other: