In these uncertain economic times, it is pretty tough trying to run a successful business. Competition is stiff and good clients are at a premium. It is, therefore, becoming more and more important to get your business into the public eye so that you can get a step ahead of the competition. One of the simplest, most cost-effective methods of driving business your way is by means of an online press release.
Getting media exposure through an online press release is so easy you’ll wonder why you haven’t done it before. It really is as simple as writing a short news announcement or article about your business. Any little piece of news will serve as a subject: a new project, an open day, an achievement of a staff member and the like are all suitable topics. With your topic decided, you write your story and introduce your business to the world.
Of course, there are a few basics you need to get right to give yourself the best chance of success. The first thing is to make sure that your title is as specific to your business as possible and keep it short so that it doesn’t get truncated by the search engines. You should also restrict your online press release to a maximum of about 500 words so that readers are not intimidated by its length.
One important thing to remember is Search Engine Optimization (SEO). At the basic level, which is all you need to worry about, SEO is simply the inclusion of key words for the search engine to pick up on. For example, if your business is selling cars, key words like car sales, quality cars etc. should appear a few times naturally in your online press release.
You will need to structure your article. You should start with a short introductory paragraph to let readers know what the article is about and to whet their appetite, and follow this with a few short paragraphs containing the body of the article. The final paragraph will be the one that tells the reader a little bit about your business and should contain contact details with an invitation to get in touch with you. It’s as simple as that. All you that is left is your press release distribution.
There are plenty of online press release distribution services to help you. They will edit your article and some will even write it for you if you prefer. Most have different packages to suit your particular needs and all will make sure that your online press release reaches the top online new sites like Yahoo! News and Google News and the major search engines such as Google and Bing.
Once your online press release hits the Internet it should not be too long before new clients start ringing or emailing you to find out what your business has to offer.
Online press releases will give your business a vital edge over your competition; you can’t afford to ignore them.