Optimizing Your Agency For Profitability

Marketing and advertising Podcast with Marcel Petitpas

In this episode of the Duct Tape Advertising Podcast, I job interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a business dedicated to assisting agencies measure and make improvements to their profitability by streamlining their functions and reporting systems. Marcel is also the fractional COO at Gold Front and a speaker, podcast host, and expert, specializing in Agency Profitability Optimization.

Essential Takeaway:

The most successful companies have a profitable formula that results in satisfied returning consumers, continual advancement, and constant income. In this episode, the CEO and Co-founder of Parakeeto, Marcel Petitpas, shares his insights on what that profitable formulation appears to be like and how businesses can enhance their organizations for profitability.

Queries I ask Marcel Petitpas:

• [1:49] What ought to we be measuring if we want to optimize for profitability?
• [4:14] When it comes to KPIs, how do we strike the ideal stability concerning far too a great deal information and facts or narrowing in on the proper points to track?
• [6:40] Wherever can persons uncover your agency profitability toolkit and checklist?
• [7:24] One particular of the most difficult factors to evaluate is inside staff members operating on a variety of accounts. How do you spread that form of unit of labor throughout where by it should really be expended?
• [11:03] What do you see as the most beneficial way to do billing?
• [16:00] All people in the firm really should be monitoring their time. Yes or no?
• [17:51] What kind of challenge does white labeling include to the pure optimization design?
• [20:05] Why would not you use a useful resource prepare with your white label companions to some degree?
• [20:52] How considerably duty do you consider that advertising organizations have to definitely get that deep inside an business?
• [23:04] Where by can folks uncover out much more about Parakeeto and the get the job done you do on behalf of organizations?

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This episode of the Duct Tape Promoting Podcast is brought to you by the HubSpot Podcast Network.

HubSpot Podcast Network is the audio location for business enterprise industry experts who search for the finest education and inspiration on how to develop a organization.