Rainbows Hospice: delivering a world-class website

We get to do the job with some amazing corporations, but we’re also proud to operate with a wide variety of charities throughout a variety of vital triggers. 

So, when Rainbows Hospice for Young children and Youthful Men and women approached us to make a upcoming-evidence internet site to fulfill the calls for of a digital-1st experience for workers, assistance customers and supporters, we acquired to work…

About the shopper

Masking the East Midlands spot, Rainbows Hospice care for hundreds of family members just about every year who have a youngster or young particular person with a critical or terminal disease. 

They provide a wide variety of services including bereavement assist, close of lifetime treatment, symptom administration, short breaks and respite treatment with assistance from a crew of medical doctors with skills in children’s palliative and close of life treatment. 

Their mission is to assistance each child and younger particular person in reaching their full prospective and building recollections for their people to treasure. 

The difficulties they faced

The Rainbows website became a important tool for family members who will need its assistance and also for promotional employs to elevate essential resources and build community recognition, as Rainbows relies on increasing the vast bulk of their profits from voluntary donations.

Their present website gradually turned unfit for intent, going through complex challenges which led to challenges when donating on line and the existing CMS was unsuitable for the Rainbows team to use as it lacked adaptability.

This is in which we jumped in. Rainbows challenged us to produce a planet-course, person-friendly internet site to satisfy the needs of their personnel, support buyers and supporters.

Kate Vines, Challenge Shipping and delivery Supervisor at Hallam explained: “Rainbows came to us with a couple of issues all around the user expertise on the donations webpage together with some difficulties they were being getting processing the donations.

“The group at Hallam worked closely with Rainbows to assure all needs ended up met and to provide a remedy that not only appeared fantastic but also resolved their previous issues all over donating.

“The operate is at this time in its next stage, the place we are producing even further enhancements to the web site to increase in extra capabilities and features.”

What did we do?

Our purpose was to make a bright, engaging and, of class, fully-useful web-site on WordPress CMS. 

The initial phase we took was to run discovery workshops with the Rainbows workforce to uncover their agony points and determine the requirements of every single of the core audience and person groups. We then designed wireframes and Seo analysis to make confident the model, customers and research engines had been all taken into thing to consider.

Jake Third, Taking care of Director at Hallam claimed: “I like it when we deliver a terrific product or service for a meaningful trigger – our venture with Rainbows is a great case in point of this. We realized personalized integration with their CRM to increase operational performance. We also managed to improve their mobile pace to 100 and their bounce amount declined by 16%. Properly performed to the total crew who expertly managed this undertaking.”

Ta-da! The final results are in… 

We satisfaction ourselves on taking a unified approach to produce outstanding effects to our consumers.We saw an advancement in all spots throughout the board such as consumer engagement, reducing bounce prices and improving upon viewing time.

Nishil Saujani, Head of Internet marketing and Communications at Rainbows Hospice, explained: “Working with Hallam has been a enjoyment. When we commenced setting up for this job about a year ago, having been by way of the process prior to, I braced myself for a difficult twelve months ahead. Having said that, Beth, Kate, Tom, Dave and the team helped be certain almost everything ran efficiently and the system was just about discomfort-cost-free.”

Test out the case study

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If you have a related problem in mind, just inform us what you want to accomplish – we’ll permit you know what knowledge we have in your sector and how we can assistance you. 

Get in contact to prepare an informal chat and understand how our authorities can assist your business to prosper on the net.