Couple of items are as practical to a company as consumer reviews. After all, if you know what your customers believe about you or your product or service, you can a lot more very easily transfer in a way that satisfies your focus on market’s wants and demands.
Domo has a pretty good plan as to what its clients imagine about its platform thanks—in component, at least—to TrustRadius, an group that compiles evaluations of program remedies so that enterprise leaders can make much more educated technology buying choices.
But that’s not all TrustRadius does. It also doles out evaluations-based mostly awards each May. And in 2022, individuals awards came early and often for Domo, which won throughout three vital types: Company Intelligence, Embedded Business Intelligence, and Knowledge Discovery & Visualization.
How did Domo’s vice president of consumer success, Robert Davy, take the news? I cornered him and uncovered out.
Q: I guess the obvious 1st problem is: What’s your initial reaction to Domo successful so a lot of awards of this character?
A: Well, it is more validation of the system and how our buyers are partaking with it. The awards are dependent on feed-back from prospects and the value that they are deriving from applying our system, whether it be for company intelligence or interacting with their data.
But probably the most important detail we do is drive insights by creating our customers’ information actionable. To me, that’s contrary to a lot of other BI tools that I have observed. With Domo, you’re equipped to combine, normalize, and rationalize thousands of different details sources—and then make intelligence out of that to travel clever actions that propel their organization selections.
Q: Domo has actually place a lot of time and strength and aim into its embedded BI capabilities. What does currently being regarded for that say to you?
A: A person of the significant tendencies we are seeing from our clients is that they are transforming the way in which they interact with their shoppers by leveraging Domo’s embedded know-how (Domo Almost everywhere). It will allow them to choose their customer associations to a new stage, and it results in a bigger diploma of urgency and accountability for us to get that ideal for them. In a lot of situations, our buyers are making new alternatives to engage their consumers.
For instance, just one of our substantial, world wide gaming associates is utilizing embedded analytics to connect and interact with countless numbers of partners. This is important for 3 explanations. First, the embedded expertise allows them to inject their model into the system so that it is an extension of their company. Second, it enables them to scale to a big companion community—and tens of countless numbers of prospects past that. And ultimately, they have been capable to deliver the alternative with no a important amount of methods, indicating a team of just 3-4 complete-timers were being able to convey the solution to lifestyle and take care of it going ahead. That is rather awesome when you think about the scale at which they operate.
Q: Information discovery and visualization are more traditional, par-for-the-training course approaches that companies leverage info. But successful on that front has obtained to come to feel good, as well.
A: What it definitely signifies is our buyers are successful and getting value from our platform. It practically does not subject exactly where the information exists, regardless of whether it’s in an online program or a details middle on your desktop—or buried in a spot that helps make it “dark facts.” The point that we can bring that information to life and integrate throughout multiple resources so that buyers can interact with it is genuinely the crucial.
We have extensive-phrase consumer interactions, and a lot of the original deployments occur inside days or months, not months or decades. As they see the value of the preliminary use scenario, ideation usually grows with our consulting teams, who are focused on time to price and then growing the parts that Domo can generate worth for them.
We have one retail customer that had a sequence of checklists for its shop supervisor to evaluate and update. The challenge was they experienced to go into unique devices to discover the solutions and final results, then toggle back to the checklist. What’s a lot more, aggregating those checklists was time consuming, and then out of date by the time they were being concluded.
By bringing the facts from those people techniques into Domo, they ended up in a position to build a facts application that presented speedy obtain to their knowledge and in close proximity to true-time answers to all those checklist objects. This enabled them to get a lot more visibility to their benefits and have an understanding of variance to their KPIs, right from their mobile system.
Now, they can engage immediately with their buyers and staff and generate a distinctive consequence for them. Acquiring superior obtain and visibility to their details has genuinely impacted the efficiency of their enterprise in a good way.
Q: When you have discussions with buyers, or you see these kinds of awards occur Domo’s way, how does that engage in into how you program, and how you go about placing plans?
A: We’re normally striving to discover from and integrate feed-back. I feel a single of the great things about Domo is that our customers are so fanatical about the system. So, the awards are validation of the worth that they are getting from it. Normally, they would not be distributing nominations and opinions.
For instance, one particular of our consumers was just sharing how they are using Domo Just about everywhere to combine acquisitions. Think about it: You have two different organizations that are coming alongside one another and will need to integrate units, information, and persons. Domo Almost everywhere lets them to accelerate the time involving attaining a new organization and the time to meet up with their workforce. They convey the data into the Domo platform, combine it, and then in fact start to connect with the workforce. The speed and agility companies are attaining by leveraging our system is rather remarkable.
Internally, teams throughout the corporation are all concentrated on our shoppers and assisting them extract as considerably benefit as they can from Domo. In terms of ambitions internally, it is not about successful awards it is about environment ambitions and priorities close to time to benefit for our customers and then encouraging them with adoption. We glimpse at the buyer journey and moments of truth of the matter that assist maximize price and effect for their organization.
Master how many of Domo’s far more than 2,000 clients are working with the award-profitable system to get ahead and stay ahead in their respective fields.