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NEW YORK, March 25, 2022 /PRNewswire/Tanduay’s overseas organization ongoing its advancement trajectory in 2021, buoyed by its new partnerships with leading distributors.
Previous 12 months on your own, it signed partnerships with United States’ Hensley Beverage Organization in Arizona, Horizon Beverage Team in Massachusetts, and Romano Beverage in Illinois. It also inked distribution deals with Kreyenhop & Kluge for Germany and Alcobrands for Belgium, the Netherlands, and Luxembourg.
As of this writing, Tanduay is readily available in 12 U.S. states and the territory of Guam as perfectly as in the countries of China, Singapore, Australia, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, and Germany.
“2021 has been one more great yr for Tanduay. We have expanded into new markets and received a lot more global recognition for our products. We hope to go on with this development momentum in 2022,” stated Lucio Tan III, Tanduay President and Chief Operating Officer. Tan assumed leadership of the organization in late 2019, steering the firm in the course of the pandemic.
New Partnerships, Additional Marketplaces
In 2017, under the management of previous Tanduay President, Lucio “Bong” Tan, Jr., the business commenced an intense international marketing enlargement that continues until eventually this day.
“Strategies are underway to expand in Canada, the United Kingdom, and Costa Rica this 12 months. Discussions are also being held to carry Tanduay to other nations around the world,” Tan discovered.
In line with its shift of capturing new markets, Tanduay also entered into partnerships with a few groups from the Nationwide Basketball Association (NBA) in 2021.
The model currently had an existing partnership with the Golden Condition Warriors prior to signing new agreements with the Minnesota Timberwolves, Phoenix Suns, and Milwaukee Bucks. Tanduay is at this time the only Filipino brand name to be a husband or wife of 4 foremost NBA groups.
Because of these partnerships, Tanduay designed much more recognition among NBA followers from throughout the world. It also gave Tanduay the prospect to give the teams’ followers a flavor of Tanduay, as it opened its have bars at the dwelling arenas of the Timberwolves (Focus on Middle), Suns (Footprint Center), and Bucks (Fiserv Forum) previous 12 months.
International Awards
Tanduay also continued to gain much more worldwide awards and recognition. It was named the World’s Selection 1 Rum by Drinks Intercontinental Journal as it outsold other rum manufacturers for the fourth consecutive 12 months.
It also acquired a Brand of the Year award from the London-dependent Environment Branding Awards for the seventh consecutive calendar year. For 2021, Tanduay was the only brand name to acquire the distinction underneath the Alcoholic Beverages – Rum Category.
Tanduay earned a total of 23 international awards for its various goods very last yr. Ten of these are gold medals and two are double gold medals. Tanduay was also declared the Philippine Distillery of the Year for 2021 by the New York Global Spirits Opposition.
On the lookout Ahead to An additional Progress Year
“The first two months of 2022 have been fantastic for Tanduay. Our area and worldwide organization are both of those executing well, and we hope to continue on this efficiency for the relaxation of the year,” reported Tan.
Tanduay has been in business for far more than 167 many years. It started out as a smaller distillery, and has since expanded to turn into just one of the Philippines’ most thriving rum manufacturers. It carries on to continue to be forward of the match even with the entry of new regional opponents and international rum merchandise.
It owns and operates the most important distillery in the region. Tanduay at this time has more than 120,000 oak barrels in its arsenal with a ability of around 24 million gauge liters — enforcing its ability to meet up with the demand from customers of distinctive markets around the globe.
Meida Get in touch with
Joseph Chiong
Business enterprise Improvement Manager
Tanduay Makes Worldwide
+1 (714) 588-6760
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