Wondering what exactly is a multi-store eCommerce site? Don’t worry, in this short article, you’ll get the scoop on what you should know regarding Multistore Ecommerce Platform and the multi-store eCommerce software itself. Multi-store eCommerce sites have many benefits compared to traditional websites. These are not only beneficial to the buyers and sellers, but also to the business owners who are willing to invest their time and money into their online stores. Multi-store eCommerce is a website with multiple storefronts where the products and services being offered by different companies are displayed and sold by the company’s online store. This is done through the use of a computer network, the Internet, and an online payment gateway.
Multi-store platform benefits
A multi-store platform offers the benefits of a single platform but at the same time allows for easy administration of multiple stores. The most common form is that when you visit a company’s website, you are prompted to choose which site you want to shop for your products. But when you choose to shop at a multi-store eCommerce site, all of these sites are available to you. The only difference is that one site is the sole owner of all the sites or a virtual storehouse. The benefits of this setup are that you don’t need to be concerned about how to log in to each site, you don’t have to deal with payment gateways, and you don’t have to share the administration part of storing multiple online shops. The downside to this setup is that you can not get the same level of customer service that you would if you had one store per online shop.
Comprehensive shopping experience
Another advantage to this setup is that your customers are presented with the most comprehensive shopping experience when they choose to shop at your online stores. They have access to not just one store but thousands of other stores from different vendors. Because of this, the entire shopping experience becomes more efficient and can even be made more enjoyable through the use of multi-step checkout processes and secure online purchasing options. When you only have one site to manage, you may miss out on some benefits of multi-stores. You might miss out on opportunities such as multi-retailing, the ability to provide more product choices to your customers, the ability to accept different payment methods, and the ability to offer special discounts and promotional gimmicks to your shoppers.
Manage multiple stores effectively
So how do you manage multiple stores effectively? You can have a multi-store platform where you can host all of your stores on the same server. This way, you’ll only need a single payment gateway and one payment processor for all of your online stores. However, if you don’t have the option of having all of your stores hosted on the same server, you can create multiple websites hosted on different servers. This way, you can still manage multiple stores, but you have to remember separate payment gateways, processing systems, etc.
Allows you to host your multiple sites on the same server
If you’re looking into setting up multiple sites hosted on the same server, consider using multi-store platforms. They are especially ideal if you don’t have the option of having all of your stores on the same server. A multi-store platform allows you to host your multiple sites on the same server and let them communicate with each other. With this feature, you get the benefits of multi-site shopping, the shopping experience for multiple sites, the benefits of multi-commerce, and all in one platform.
Aside from the benefits mentioned above, multi-store platforms also provide an excellent opportunity to leverage your existing customer base. Since your multiple sites contain the same products or services, you can provide your customers more options by adding more stores. This not only increases your customer base but also increases your overall profits.