Is your content calendar looking a very little sparse this week? Or it’s possible you just printed a fantastic site submit and aren’t guaranteed how to maintain the momentum heading. Never ever worry – with a very little creativeness, you can repurpose your very best material into new, participating items that will appeal to viewers and followers.

Now we’ll get a nearer glimpse at three quick ways to get commenced with content repurposing, and how to determine which content warrants a deeper dive.

What is Material Repurposing?

Written content repurposing is the procedure of getting present content material and turning it into new, contemporary articles. This could be anything at all from a weblog post to an infographic to a video or podcast episode.

Information repurposing is a amazing way for chaotic small business proprietors and marketers to make their current content extend even further, and support it proceed to deliver new traffic, prospects, and engagement both equally on-web-site and off.

It is not just for tiny enterprises, either. A good deal of big-name makes follow material repurposing as a way to streamline their articles development initiatives.

But not all information is produced equivalent. Before you start, it is necessary to know which material to repurpose and how to select your plan repurposing formats.

Deciding on Your Cornerstone Articles

In most scenarios, written content repurposing is value the hard work only when the first piece of content is by now exhibiting assure. The initial material — from time to time referred to as cornerstone content — ought to generally be on the for a longer period aspect, and it need to currently be demonstrating that it resonates with your audience.

To decide whether your information is resonating, get a seem at your analytics and social media insights.

Specially, seem for metrics like:

  • Typical time on website page
  • Ordinary observe time
  • Engagement charge
  • Selection of shares
  • or any other metrics that show a higher amount of desire.

Any outliers on the very good aspect of the graph could be a good prospect for repurposing!

1) Make a Video clip from a Weblog Post (and Vice Versa!)

If you’ve written a well known blog write-up, there’s a good opportunity it would make for an appealing video, as well! This is a person of the most effective techniques to repurpose a terrific web site submit. Persons take in information in diverse approaches, so this is a great way to arrive at out to new audiences who favor audio or visible material.

Your video clip can be as straightforward as recording on your own looking through the short article aloud, or turning vital factors into an engaging slide presentation with a voiceover.

Not only will this give your audience yet another structure to consume your written content in (which can be specifically valuable for visible learners), but it can also support raise your attain and engagement on social media platforms like YouTube and Fb.

The similar course of action can be adopted in reverse. If you have a fantastic online video or yet another long-format piece of information like a podcast, you can simply repurpose them into a weblog submit. An easy way to start off is to use a transcription software like Otter.ai to make and clean up up a full transcript of your movie or podcast episode. Next, make any edits required to improve the movement and formatting and upload it to your weblog.

Really do not forget to embed the original content material as very well to give folks unique strategies to interact with your newly created submit.

2) Change a Podcast Episode Into Audiograms

If you’ve bought excellent audio articles from a podcast episode, don’t let it go to squander! You can simply produce partaking audiograms from your ideal podcast episodes employing cost-free or inexpensive equipment like Headliner.

Audiograms are small, shareable films that merge audio with nevertheless visuals, and they are excellent for advertising and marketing your podcast on social media. Plus, they are easy to make – all you want is a quick clip of audio and a nonetheless impression or video file. Commonly, a photograph or two of the speaker and your Podcast protect artwork is plenty of to make a great audiogram.

Audiogram equipment like Headliner function simple-to-use templates, and they can even acquire some of the function off your shoulders by mechanically making audiograms from your most current episode. You can even make a template from scratch for a far more custom made audiogram.

The moment you have created your audiogram, be positive to article it on social media and include things like a link to your podcast episode so people today can hear to the entire detail. Just one of the very best methods to leverage audiograms for additional engagement and arrive at is to insert them as Instagram Reels or upload them to TikTok.

If you’ve acquired a number of site posts on the identical subject that have performed properly, take into consideration turning them into an Book! This is a good way to breathe new lifetime into your ideal information when also giving value to your audience.

An E book is a prolonged-kind piece of information that individuals can download and read at their leisure. It is the great structure for in-depth guides or other detailed details.

To turn your blog site posts into an E-book, get started by reviewing your present articles and figuring out any gaps. Then, create any new sections required to fill all those gaps and edit every thing for movement and clarity. At the time you have all your content material in one spot, structure it into a PDF or a further uncomplicated-to-read structure.

You can also jazz up your Ebook with visuals like charts, graphs, and photographs to split up the text and make it more participating. If you are not positive where to start off, check out out Canva’s E book templates for some inspiration.

The moment your E book is total, encourage it on your site and social media platforms with a get in touch with-to-action (CTA) that invites folks to obtain it. Really do not overlook to gate your content material by inquiring for an e mail tackle just before your readers down load it. That way, your new lead magnet will work additional hard for you by supporting to build your checklist!

There you have it – 3 quick ways to repurpose your finest articles. By employing these approaches, you can give your audience new and fascinating approaches to take in your written content even though also respiratory new daily life into your older posts.

By picking out your cornerstone material strategically, and maximizing your content’s reach and engagement by sharing throughout channels, your ideal content can perform even tougher for you and your enterprise!

Do you have a favored way to repurpose your blog articles? Share it in the opinions beneath!


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